益普索（Ipsos）：2023人工智能调研报告-当前品牌、创新者和数字产品经理需要了解什么（英文版）（15页）.pdf

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1、A I T R A C K E RARTIFICIAL INTELLIGENCELorenzo Larini,NA CEO,IpsosMarch,20232 Ipsos|AI TrackerChatGPT social conversations peaked in Feb and March 2023Source:Ipsos Synthesio Topic Modeling data collected of global English-language mentions related to ChatGPT from 11/30/2022 to 3/9/2023.Ipsos|AI Tra

2、cker3AI Awareness is relatively high among the buzzy tech concepts,higher than CryptoQ:How familiar,if at all,are you with each of the following?-Familiar Summary55%42%39%34%29%15%10%The concept of artificial intelligenceCryptocurrencyMetaverseAugmented RealityNFTs(Non-Fungible Tokens)Web 3.0DAO(Dec

3、entralized Autonomous Organizations)Low familiarity in general about Tech Concepts,with AI among the highestSource:Ipsos Consumer Tracker,fielded February 28 March 1,2023 among 1,105 U.S.adults4 Ipsos|AI TrackerTop phrases in positive mentions include:make money,new era,artificial intelligence NFTTo

4、p phrases in negative mentions include:search engine(mentions related to ChatGPT not comparing to Google),fake news and political biasThough more positive,social conversations started to show a few negative mentionsSource:Ipsos Synthesio Topic Modeling data collected of global English-language menti

5、ons related to ChatGPT from 11/30/2022 to 3/9/2023.61.223.910.34.5NeutralPositiveNegativeUnassigned Ipsos|AI Tracker5Of the words describing AI,a few emerging negative choicesQ:AI is now being used to create works of art,books,news stories,movies and TV animations and more.Which of the following wor

6、ds would you use to describe these works?We asked ChatGPT to seed a list of words people might use to describe AI content and then surveyed people about which they actually would use.Source:Ipsos Consumer Tracker,fielded February 28 March 1,2023 among 1,105 U.S.adults0%5%10%15%20%25%30%35%Words to d

7、escribe Generative AI contentFuturisticInnovativeCreativeControversialNot Real ArtFascinatingCreepySoullessCoolFakeGroundbreakingOriginalRip-OffBoringPositiveNegative6 Ipsos|AI TrackerPeople think AI can improve productivity in the workplace,but it can also increase bias and inaccuraciesQ:Please ind

8、icate how much you agree or disagree with the following statements.62%say Using AI in the workplace can save time and resources.But 56%also say gen AI can produce bias or inaccuraciesSource:Ipsos Coronavirus Consumer Tracker,fielded January 18 19,2023 among 1,119 U.S.adultsNote:We believe this is th

9、e first survey question drafted with help from an AI that was fielded by a polling firm.Strongly agreeStrongly disagreeSomewhat agreeSomewhat disagreeDont Know16%19%46%37%14%14%5%6%18%24%Using AI in the workplace can save time and resourcesAI-generated written work may contain biases or inaccuracies

10、 Ipsos|AI Tracker7Younger Americans are more likely to prefer AI-driven content,but humans still favoredSource:Ipsos Consumer Tracker,fielded February 14 February 15,2023 among 1,109 U.S.adultsQ:As you may know,AI tools are already being used to create text,images,videos,and movies.For each of the f

11、ollowing,please indicate how much you would prefer human-driven content or AI-driven content.Prefer Human ContentPrefer AI ContentDont Know/No Preference69%60%69%64%58%65%12%15%12%14%18%13%19%25%19%22%23%23%Online news articles or websitesCustomer marketing websitesPhotojournalism,or pictures for a

12、news storyPhotos and illustration for artistic purposesMovies for streaming networks or theatrical releaseVideos for personal use12%15%12%14%18%13%19%22%22%22%26%20%12%19%13%13%19%14%7%7%4%8%11%6%Online news articles or websitesCustomer marketing websitesPhotojournalism,or pictures for a news storyP

13、hotos and illustration for artistic purposesMovies for streaming networks or theatrical releaseVideos for personal useAge 55+Age 18-34Age 35-54Total who prefer AI content8 Ipsos|AI TrackerYounger Americans are confident AI will change how they do their jobs in next 5 yearsQ:How likely,if at all,do y

14、ou think it is that AI will change how you do your current job in the next 5 years?When workers were asked ifAI would change their jobs in the next five years:46%overall and 62%of younger workers think its likely.The responses were not differences based on educational attainment.Source:Ipsos Consume

15、r Tracker,fielded January 31 February 1,2023 among 592 U.S.adults in the workforceVery likelyNot very likelySomewhat likelyNot likely at allDont Know25%14%6%17%16%37%27%20%29%30%25%27%25%26%25%8%24%32%17%24%5%8%17%10%6%18-34 Years Old35-54 Years Old55+Years OldNo College DegreeCollege Degree9 Ipsos|

16、AI TrackerWorkers are still very divided about workplace automation softwareSource:Ipsos survey conducted Sept.23-28,2022,among 1,093 currently employed U.S.adults.Q:Which of the following technologies,if any,do you want your employer to invest in to do your job well or better?In What the Future:We

17、asked about technologies that people want their employers to invest in.Hybrid workers especially would like to see investment in AI tools.26%32%25%Workplace automation software(things that can do routine tasks for you,e.g.,chatbots,machine learning,AI)AgreeDisagreeDont KnowIs AI coming for our jobs?

18、SECTION 01 Ipsos|AI Tracker1011 Ipsos|AI TrackerYounger Americans think AI will replace their jobs in next 5 yearsQ:How likely,if at all,do you think it is that AI will replace your current job in the next 5 years?Source:Ipsos Consumer Tracker,fielded January 31 February 1,2023 among 592 U.S.adults

19、in the workforceVery likelyNot very likelySomewhat likelyNot likely at allDont Know18%8%13%7%28%18%7%23%15%25%27%30%25%30%23%37%47%28%42%6%10%13%11%6%What about being outright replaced or displaced by AI in the next five years?46%of younger workers think so.Those without a college degree were much m

20、ore likely to say that AI could replace their work.Further,ChatGPT itself analyzed the data and found:Household income also appears to be a factor,with those earning under$50,000 more likely to believe their job could be replaced by AI in the next 5 years,compared to those earning$100,000 or more.18

21、-34 Years Old35-54 Years Old55+Years OldNo College DegreeCollege Degree12 Ipsos|AI TrackerTwo in three think government should act on AI to protect jobs and prevent more income inequality and polarizationSource:Ipsos Consumer Tracker,fielded January 31 February 1,2023 among 1,118 U.S.adultsQ:How muc

22、h do you agree or disagree with the following statements?The government should take action to prevent the potential loss of jobs due to AIAgreeDisagreeDont Know38%64%50%42%19%26%20%17%25%AI will create new jobs and opportunities to make up for the jobs that are lostThe government should take action

23、to prevent the potential loss of jobs due to AIIncreased use of AI will lead to more income inequality and a more polarized society64%67%60%23%17%21%14%17%19%AgreeDisagreeDont KnowRepublicanDemocratIndependentOther Uses For AISECTION 03 Ipsos|AI Tracker13 Ipsos|AI Tracker14People really dont love cu

24、stomer service chatbotsSource:Ipsos Consumer Tracker,fielded January 31 February 1,2023 among 770 adults who have used a chatbotQ:Thinking of your experience(s)with customer service chatbots,how much do you agree or disagree with the following?Q:The following questions are about the automated chat f

25、eature many business websites have added for certain customer service tasks.Have you chatted with an automated customer service chatbot?68%have used an automated customer service chatbot35%85%77%88%Most of the time,the chatbot can solve my problem effectivelyMy problems usually need to be solved by

26、a live customer service representativeCustomer service chatbots are frustratingI prefer to talk to a person when I need customer service help Ipsos|AI Tracker15People are likely to distrust some forms of AI-assisted contentQ:Now,if AI were to be more widely used by the following,would that make you

27、trust them more,less or the same?Distrust outranked trust across the board,often by two to one.For influencers,people are are three times as likely to say they would lose trust rather than gain.A plurality in almost all cases would trust the same amount.Source:Ipsos Consumer Tracker,fielded February

28、 14 February 15,2023 among 1,109 U.S.adults5%5%5%6%10%14%14%12%9%13%13%45%38%37%41%34%39%40%20%20%20%20%22%19%17%10%11%12%10%17%11%11%11%11%12%12%14%13%13%Internet search results generated by AIInternet search results tailored to you by an algorithmInfluencersCompanies or brandsArticles shared on social media by friends or acquaintancesReview from other users or customers of a product or serviceTelevision advertisingTrust a great deal moreDistrust a great deal moreTrust a little moreDistrust a little moreTrust the same amountDont know