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1、AI Analytics Buyers GuideHow to choose the right platform to win in the AI era2AI Analytics Buyers GuideIN THIS GUIDE03 The rising stakes of analytics05 Three priorities shaping the future of analytics 05 Connecting the full customer experience 09 Democratizing data access for everyone 12 Turning in

2、sights into experiences,faster than ever17 Six things to look for in an AI analytics platform 18 Seamless AI across the platform 20 Real-time identity resolution 22 Composable,scalable architecture 23 Governance and trust 25 AI roadmap 26 Customer service and support29 Choose the right AI analytics

3、platform for your business3AI Analytics Buyers GuideTheres no arguing that a companys digital experience is among its most valuable assets.According to Harvard Business Review Analytics Services,83%of leaders cite building engaging digital experiences as“very important.”This makes analytics a must-h

4、ave for any organization engaging with customers over digital channels(which,lets face it,is everyone.)The rising stakes of analyticsJust a few years ago,most companies saw exceptional digital experiences as a nice-to-have,rather than the foundation for growth.Today,things have changed.Yet only 32%o

5、f leaders feel theyre“very effective”at creating engaging digital experiences.Thats a big gap!Though various factors are at play here(including people,processes,and culture),technology significantly contributes to this gap.Some tools perpetuate organizational and digital experience silos.Others prov

6、ide insights but hinder action.Some simply havent kept up with the pace of innovation,especially when it comes to AI.4Digital Analytics Buyers GuideAnd thats a problem because AI is no longer a bonus,but a requirement for speed,scale,and competitiveness.With AI,the best analytics platforms have shif