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1、Harnessing AIfor Transformational Changein Global Medical Affairs Copyright 2025 EndavaHarnessing AI for Transformational Change in Global Medical Affairs201/Rapid scientific evolutionNew therapies,diagnostics and insights into disease need immediate and clear communication.02/Customer expectationsS

2、takeholders expect seamless,personalised and accessible information delivery across multiple touchpoints.03/Competitive landscapeCompetitors are increasingly leveraging digital strategies.ExecutivesummaryWith the abundance of available structured and unstructured public and private data coupled with

3、 the increasing pace of digital transformation,Medical Affairs(MA)organisations in the Life Sciences sector must evolve to stay competitive and impactful.At the heart of this change are three key dynamics redefining how MA engages,communicates and delivers value.Copyright 2025 EndavaHarnessing AI fo

4、r Transformational Change in Global Medical AffairsThis paper examines how AI empowers Global Medical Affairs(GMA)teams to effectively harness medical insights and drive next-best-action(NBA)recommendations.It also shows how AI can enhance Healthcare Professional(HCP)and Key External Expert(KEE)enga

5、gement and unlock efficiencies that reduce time to value,cost and total cost of ownership(TCO).Furthermore,it outlines the foundational system and data infrastructure requirements needed to operationalise AI at scale for outsize impact.3Harnessing AI for Transformational Change in Global Medical Aff

6、airsContentsThe evolving role of Medical Affairs(MA)Unlocking the power of data for MA with AIImplementing AI systems supporting MAConclusionPage 5Page 8Page 13Page 19010203044ChapterThe evolving roleof Medical Affairs(MA)01Harnessing AI for Transformational Change in Global Medical Affairs Copyrigh