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1、 2022 Korn Ferry2023 Korn Ferry China Consumer CEO SurveyResult Sharing2023 Korn Ferry China Consumer CEO Survey9 SECTORSPersonal Care&Home CareFood&BeverageLuxury FashionQSRRetail ChainApparel,Footwear&AccessoriesBeautyConsumer ElectronicsInternet&Others48 CEOSRETAILFMCGSummary Findings 2023 is a y

2、ear of coming back,general mood cautiously optimistic Businesses continue to invest and are aggressively looking for growth Growth drivers include-Premiumization-Online business-Deeper and broader offline distribution Looking inside organizations,-Companies find leadership development&retention top

3、challenges and priorities-Wage increase 3-5%most common-Location shifts back to work from office more2%12%49%37%0%How optimistic or pessimistic are you about the future consumer industry outlook over the next 12 months?Q1OptimisticNeutralPessimisticVery OptimisticVery Pessimistic58%33%2%0%6%2022 Aug

4、2023 FebHow is your business currently trending in comparison to 2022?Q2Somewhat higher than 202252%15%Slightly lower than 20220%Considerably lower than 202213%About the same or no change21%Considerably higher than 2022Significantly higher goal than 202242%50%6%Somewhat higher goal than 2022About th

5、e same or no changeAll Surveyed CEOsSignificantly higher goal than 202236%50%7%Somewhat higher goal than 2022About the same or no changeHow do you forecast your financial goal in 2023?Q3FMCG CEOsRetail CEOsSignificantly higher goal than 202245%48%7%Somewhat higher goal than 2022About the same or no

6、changeWould premiumization continue to be a driving force of your business in 2023?Q4N/AYesNo63%35%2%All Surveyed CEOsFMCG CEOsYesNo57%43%Retail CEOsYesNo28%69%N/A3%Majority of the surveyed CEOs believe that premiumization will continue to be a driving force of their businesses i