Smartly.io：2021年全球零售商社交广告趋势报告（中译版）（23页）.pdf

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1、202125%OFF!ADD TO CARTSHOP50%OFF!BUY NOW6kgGlobal Social Media Advertising TrendsAmong Retailers in 2021How Retail Brands Are Adapting to Disruption and Changing Consumer Habits in the Next YearCopyright 2020 WBR Insights|All Rights ReservedThe non-branded editorial content that appears in this repo

2、rt is owned and distributed by WBR Insights.Distribution of this content is restricted to only WBR Insights and any sponsors of this report represented herein.Social Media Advertising Trends Among Global Retailers in 2021 How Retail Organizations are Adapting to Disruption and Changing Consumer Habi

3、ts in the Next YearResearch Contact:Chris Rand Digital Content&Research Manager Chris.R3Table of Contents4 Executive Summary5 Key Findings6 Facebook Remains the Most Popular Advertising Platform,But Instagram Provides the Best ROAS9 Retail Organizations Still Struggle with Manual Processes and Lack

4、of Automation12 In 2021,Retailers Will Foster More Effective Collaboration Between Teams14 Conclusion:Retailers Have Opportunities to Improve Collaboration and ROAS in 202115 Key Suggestions16 Appendices23 About the Authors4Executive SummaryAmid the COVID-19 pandemic,consumers shifted rapidly to dig

5、ital channels as brick and mortar stores closed their doors for safety purposes.This signaled a massive deployment of digital assets by retail companies,including spending on advertising.However,the shift to online selling and advertising among retailers has already been accelerating.Retailers have

6、had several years to refine their social media advertising strategies and adapt to changes in the market.Some industries and regions have matured their media advertising strategies to the point that they are already highly effective.Still,plenty of opportunities remain to improve return on ad spend(