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1、The Growth Marketers Playbook to Achieving True Omni-Channel R|2Table of ContentsIntroductionImprove the Inbox:Engage Effectively With EmailSo Old Its New Again:Dominate Direct MailOn the Move:Make the Most of All Mobile ChannelsEmbrace the Browser:Power Up With Web PushKeys to the Kingdom:Maximizin

2、g Social Data ReturnsWhy Savvy Growth Marketers Choose IterableHow Is Iterable Different?346810121415IntroductionConsumers are bombarded by hundreds of competing messages every day,many of which lack any specific relevance to them.As they become more and more fatigued from this excess noise,consumer

3、s are becoming more adept and emboldened to tune all a brands marketing efforts out if they miss the mark.In fact,a recent study showed 94%of consumers have discontinued a relationship with a brand after receiving irrelevant messaging.A leading cause of ineffective marketing stems from inconsistent

4、consumer messaging across different channelsemail,direct mail,mobile,web push and social media.According to Accenture,80%of consumers receive a fragmented experience as they engage with a brand across their multiple channels.So how can brands cut through this noise and build the consistent experienc

5、e that consumers actually welcome?To do this,growth marketers must create“omni-channel relevance”by creating one-to-one personalization that is consistent across all channels and at scale.Inside the Growth Marketers Playbook,we walk through each of these channels and discuss best practices for capti

6、vating your audiences,activating your data and automating intelligent campaigns.Reference this guide often as you learn to unleash true omni-channel relevance at scale.The Roadblocks Impeding True Omni-Channel RelevanceMultiple point solutions create inconsistent consumer experiences.This makes it n