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1、Pet Parent Research Report How pet parents view and value technology in vet care Pet Parent Research Report 3Data powered by Contents4 Executive Summary and Highlights5 Introduction Why Technologys Role for Vets and Pet Parents is Growing6FrictionlessInteractionsandConvenienceinHighDemand8 Why a Str

2、ong Online Presence is No Longer just a Nice-to-Have10WhytheSatisfactionGapisanEarlySignalofFutureRisk13AvoidingaYearofClientChurn16TrustandTechnologyareaWinningCombination17Conclusion-BuildingTrustandLoyaltyinanUncertainEraAbout this reportVetstoria commissioned 7Insights to carry out a survey of 2

3、,000 pet parents in the UK and Australia about the importance of technology as part of the client experience.We explored expectations around communication and interactions with veterinary clinics,including digital services and websites.We also asked about overall levels of satisfaction with vet prac

4、tices and likelihood to change vet.4 Pet Parent Research ReportData powered by Executive Summary and Highlights Consumers are increasingly reliant on technology to organise and simplify their busy lives,and pet parents are no different.They expect to communicate and engage with their veterinary clin

5、ics online via their phones and other devices.They typically want technology to help them book appointments and summarise follow-up actions,access their pets health records,and receive timely reminders about visits and vaccinations.They also expect user-friendly websites and digital tools to help th

6、em with a range of other use cases,whether dealing with paperwork digitally in advance of appointments,paying with their phones,or requesting prescription refills online.Vetstoria commissioned a survey of 2,000 pet parents in the UK and Australia to better understand preferences around communication