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1、2021 eCommerce Leaders Survey:eCommerce Investment&Innovation Trends1eCommInsights2021 eCOMMERCE LEADERS SURVEY eCommerce Investment&Innovation Trends2021 eCommerce Leaders Survey:eCommerce Investment&Innovation Trends2eCommInsightsWelcome to the 4th Annual eCommerce Leaders Survey Its surreal to lo

2、ok back on last years report,as the state of eCommerce(and the world)were drastically different.That difference is reflected in the data that this report has uncovered.The traffic increases and wild growth eCommerce experienced in 2020 has caused many changes as we move into 2021.Skyrocketing transa

3、ctions are pushing brands to the edge,forcing innovation as a way to overcome challenges that werent as relevant over past years.But there were major upsides to these changes as well.For example,the majority of survey respondents saw a 54%increase in revenue.All data points to the major focus on eCo

4、mmerce continuing,and retailers are doubling-down on their digital investments.Keep reading to learn more about what online retailers are focusing on,key investment trends,strategy adjustments,and the core architectural changes brands are looking to make to ensure a successful 2021.Increase In Reven

5、ue Has Changed Investment DirectionsReplatforming initiatives are down,while architecture changes(SPAs,Headless)are up.After major revenue and traffic increases in 2020,C-levels at major brands are investing in eCommerce more than ever before this year.Slow Website Speed Causes Shoppers To LeaveOver

6、 half of respondents were unaware that more than 50%of shoppers will leave a site if it takes longer than 3 seconds to load.Browser Extensions Cost Retailers Big$Honey,Rakuten,Coupon Cabin,and other browser extensions were all the rage with consumers in 2020.But they werent necessarily a hit with al