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1、Snacking with SubstanceFunctional and Healthier Nibbles for the HolidaysWalking down a snack aisle can be overwhelming,with ever-changing and expanding options.There are new snack bars,innovative sweets,new chip formatsall sorts of new ways to ingest your health benefi ts.While snacking used to be s

2、een as an optional,even decadent,treat between meals,todays health-forward snacks are more integrated into even well-established diets.As we have seen in functional beverages,consumers have rising expectations about their snacks.The question is,which ingredients and benefi ts are most important?Are

3、they functional,emotional,or both?In this report,we look at emerging snacking conversations on social media,along with our latest consumer survey data,to identify some of the growing snacking trends and consumer expectations as they approach the snacking occasion.Functional Snacks:How to win friends

4、 and infl uence snacking consumerAt Evergi,we use social listening to learn about emerging trends just beginning to rise in popularity.In snacking conversations over the last six months,we see an increase in talk about health trend-forward or alternative snack formats,like chip alternatives(lentil c

5、hips,or chickpea puffs,beyond your traditional potato or corn),or energy/granola bites(balls are the new bars).And plant-based snacks have been a huge talking point lately!Mushroom jerky,anyone?Conversely,talk about traditional snacks like chips(corn,potato)and protein bars have been in steady decli

6、ne for the past six months.With these innovative recreations of traditional favorites rising in the chatter,we can expect to see more expansion of these functional alternatives in market.Snack Trends start and grow on social media Healthier snackers typically likely fall into two main personas:Welln