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1、Experts in what consumers want and whyDomestic Tourism GermanyIn times of squeezed incomes,domestic tourism brands can position themselves as the smart and cheaper choice(eg cheaper departure and arrival by train)compared to travelling abroad.Key issues covered in this ReportConsumers participation

2、in domestic holidays,favourite domestic destinations and types of holidays.Launch activity and marketing strategies for domestic travel brands.Future interest in domestic destinations and frequency of future domestic holidays.Market size covering consumer spend on domestic tourism and number of dome

3、stic trips taken by Germans.Factors making domestic tourism more appealing.The short-,medium-and long-term impact of inflation on the domestic tourism market.Behaviours of domestic travellers regarding high cost of living,sustainability and health tourism.2OverviewIn 2023,inflation rates are expecte

4、d to remain high(7%).While prices for consumers rise,real wages fall behind,meaning that peoples spending power is being slowly eroded,inducing financial concerns.At the same time,prices for holidays are rising as operational cost of hotels,restaurants or tourist attractions increases.This leads to

5、41%of Germans considering not to take a holiday in 2023.However,at 21%*,holidays are among the top three categories Germans would still spend on even if they need to cut overall spending.As Germans need to think more carefully about how to spend their money in tough economic times,this presents a ch

6、ance for domestic brands to position themselves as the smart and cheaper choice compared to travelling abroad.It is slightly promising news for domestic tourism brands that 50%of domestic travellers think that holidays in Germany offer more value for money than holidays abroad.Domestic regions shoul