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1、Gartner for Marketers3 Techniques to Prove Marketing ValueHow CMOs can defend their marketing budget in an uncertain economy1232Gartner for Marketers Follow Us on LinkedIn Become a Client 3 Techniques to Prove Marketing ValueCMOs need to protect the resources they need to deliver valueBoards and the

2、 C-suite expect CMOs to lead the way to revenue growth in 2023 despite the inflation,supply chain constraints and rising talent costs that continue to make everything more expensive.And though marketing budgets as a share of revenue rebounded in 2022 to more than 9%,according to the 2022 Gartner CMO

3、 Spend and Strategy Survey,they are still lower than they were in 2019,forcing CMOs to achieve more with less.If economic conditions degrade further,the C-suite may follow the typical playbook of cutting marketing budgets to manage costs,threatening marketings ability to deliver value.In times of ec

4、onomic uncertainty,CMOs need a strategy to protect their budgets and,with it,their results.This eBook presents three approaches that focus on quantifying how marketing drives demand and communicating that to executives.They are:Prove marketings value.Evaluate different versions of the marketing budg

5、et across multiple KPIs.Establish triggers for adjusting marketing investments.These approaches leverage marketing analytics and marketing mix modeling not budget cuts or efficiency approaches to establish guideposts for planning.CMOs Respond to Economic Uncertainty in a Variety of WaysSource:Gartne

6、rDefend MarketingMarketing-Led GrowthProve Marketings ValueCost Optimization on Marketing SpendEvaluate Budget Versions Across Multiple KPIsIncrease Marketing EfficienciesEstablish Marketing Investment TriggersMarketing-Led InnovationCovered in This Report3Gartner for Marketers Follow Us on LinkedIn