Pathmatics：2022年欧洲社交媒体广告报告（中译版）（26页）.pdf

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1、The State of Social Advertising in Europe An Analysis of Social Ad Spending Trends and Top Advertisers 2022 Sensor Tower Inc.-All Rights Reserved|Table of Contents03-Social Ad Overview 10-Arts&Entertainment 17-Gaming 22-Conclusion 2 An Overview of Social Ads in EuropeSocial Ad Overview:Europe 2022 S

2、ensor Tower Inc.-All Rights Reserved|U.K.Advertisers Lead the Region with$736 M in Social Ad Spend per Month Social Advertising Overview,Europe between May 2022 and August 20224F57%of Total Ad Spending on Social Channels was Allocated on Facebook$1.46B Average Monthly Social Ad Spending336B Average

3、Monthly Social Ad Impressions5%36%57%FacebookInstagramTikTokSnapchat$0$150M$300M$450M$600M$750MU.K.Germany FranceItalySpain020B40B60B80B100B120BU.K.FranceItalyGermanySpain2%Note:Estimated ad spending across Europes big 5 countries(U.K.,Spain,Italy,France and Germany)between May 2022 and August 2022

4、2022 Sensor Tower Inc.-All Rights Reserved|Amazon Was the Top Advertiser across Key Social ChannelsTop Advertisers by Social Ad Spend in Europe between May and August 20225Note:Estimated ad spending across Europes big 5 countries(U.K.,Spain,Italy,France and Germany)between May 2022 and August 2022Fa

5、cebook1Amazon2Vodafone3LOreal4Diageo5Secret Media6Beiersdorf7Samsung8Lidl9Sky plc10AdobeInstagram1Amazon2Procter&Gamble3LOreal4Diageo5Adobe6Mondelez7Unilever8Samsung9Disney10ZalandoTikTok1Amazon2Disney3SheIn4LOreal5Samsung6Procter&Gamble7Nike8Apple9Unilever10SonySnapchat1Amazon2Coca-Cola3Apple4Nike5

6、Zalando6Samsung7Headspace8ROBLOX Corporation9Procter&Gamble10Under Armour 2022 Sensor Tower Inc.-All Rights Reserved|Retail Advertisers Led in Spending across Social ChannelsTop Categories by Ad Spending in Europe on Social Channels6Note:Estimated ad spending across Europes big 5 countries(U.K.,Spai