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1、MARTECH INTELLIGENCE REPORTENTERPRISEDIGITALEVENTSPLATFORMSA MARKETERS GUIDE 2022-2023 Third Door Media,Inc.2 https:/martech.orgMARTECH INTELLIGENCE REPORT:Enterprise Digital Event Platforms:A Marketers GuideScope and methodology.3Digital events platforms market overview.4Figure 1:31%of event market

2、ers surveyed said live events were their single most important marketing channel.4Figure 2:Global spending on events management software is growing rapidly,even post-pandemic.5Events arent created equal .5Table 1:Digital events meet a wide variety of needs and objectives.7The rise of hybrid and acco

3、mpanying challenges.7The urgency of being live vs.the convenience and quality of pre-recording.7Table 2:Digital events give organizers options with regard to time-shifting.8What is intent data?.8Its the data,stupid.8Figure 3:Intent data profile of a prospect.9DEP vendors respond to a surge in demand

4、.9Stacks vs.platforms.9Vendor investment,growth and consolidation.10Table 3:Selected financial events involving digital events companies.10The essential elements of digital events.12Agenda management.12Event marketing .12Registration and payment processing.12Video production.12Attendee engagement fe

5、atures .13Brand and sponsor portals .13Data collection,analysis and activation.13Benefits of using a DEP .13Digital registration and payment processing.13Agenda creation and management.14Video-based content delivery.14Interactive engagement elements.15Figure 4:Networking experience online fall short

6、,but that hasnt stopped vendors from trying to create networking opportunities.15Virtual“exhibition”components and resource libraries.16Analytics features.16Integrations with existing martech systems.16Table 4:Vendors Capabilities.17Pricing.17Choosing a digital events platform.18Recommended steps to