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1、2023 sports industry outlook2The virtualization of sports:From novelty to utility 4Tackling risks in a maturing sports betting market 5Private equity and sports:Teaming for the long term 6The next win for womens professional sports 7New possibilities from the professionalization of college athletics

2、 8Signposts for the future 9 Contents2023 sports industry outlookAbout Deloittes outlooks Deloittes 2023 outlook for the sports industry seeks to identify the strategic issues sports organizations should consider in the coming year and their impacts,as well as critical questions to ask and key actio

3、ns to take.The goal is to equip sports organizations with the information they need to help position themselves for a strong,resilient future.3In this global golden age of sports,2023 is expected to bring organizations and athletes more chances than ever to deeply connect with their fans.This includ

4、es engaging through some important international events like the Cricket World Cup(India),Rugby World Cup(France),and the FIFA Womens World Cup(Australia and New Zealand).This year will also see new media deals and more innovations from streaming providers as their influence grows.In a challenging e

5、conomic environment,sports will likely still be seen as an attractive option for investment,with investors endeavoring to take a responsible and sustainable approach.Technology will continue to infuse every aspect of sports,empowering athletes and creating a more immersive experience for fans at liv

6、e events and at home.In general,2023 will be about making the most of these near-term opportunities while managing associated risks with the longer term in mind.Here is our 2023 outlook in brief:The blending of physical and digital experiences will move from proving concepts to creating new function