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1、The Future of DataA dive into the power of data across Europe2|The FuTure oF DaTaTable of ContentsINTRODUCTIONCHAPTER 1 The impact of Covid-19CHAPTER 2 The skills and solution shortageCHAPTER 3 Creating a strong strategyCONCLUSION4-78-1011-133|The FuTure oF DaTaThe last decade has seen the sheer vol

2、ume of data available to businesses grow enormously.at the same time,organisations have faced many disruptions that have increased their reliance on timely,relevant information,from technological evolutions to economic,regulatory and political change.In 2019,Dun&Bradstreet explored how business lead

3、ers believed their relationship with data had changed,their ongoing challenges and their plans for the future,in The Past,Present and Future of Data.unsurprisingly,most leaders were clear that data had grown in significance and would continue to do so.Fast forward to 2021,and the Covid-19 pandemic h

4、as changed businesses relationships with data forever,challenging the timeliness and availability of data and the methods we use to draw insight.accurate,up-to-date information became critical for navigating a chaotic business environment in a truly global context with real human consequence.Now,a r

5、obust data strategy has gone from a commercial advantage to an absolute operational necessity.The future of businesses around the world will intrinsically depend on their ability to access and act on the best information possible.any organisations still struggling with data will face serious and gro

6、wing challenges going forward as the rate of the environment changes faster than the data that describes it,unless leaders can put in place the right strategies,solutions and skills to embed data into the business.at the same time,the pandemic has created new challenges for businesses who look to ac