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1、TALKDESK REPORTConnecting inthe Metaverse:A TalkdeskSurveyTable of contentsIntroduction 03I.Welcome to the metaverse 04II.Life in the metaverse 07III.CX in the metaverse 09Recommendations 12Methodology 13IntroductionWith COVID-19,an increase in violent crime,polarized politics,social injustices,infl

2、ation,and other issues in the physical world,manypeople are turning to the metaverse to find somewhere to connect with others in a relativelysafe way.Our survey finds that 69%of respondents have been in the the metaverse recently.The uncertainty in the physical world is why people believe the metave

3、rse will make connections stronger(49%),and its why 44%of people would consider dating in the metaverse.Metaverse activities,which have origins in the gaming world,will expand to encompass everything from friends and family relationships,to dating,work,and leisure activities.The reality of the metav

4、erse,however,is not without its challenges.Much like elsewhere on the internet today,we see harassment and similar abuse in the emerging metaverse.Learning from the evolutionof the internet and degradation of online culture,more than half(56%)of respondents want the government to regulate the metave

5、rse in someway,and fewer than half(46%)of survey takers believe tech companies have implemented policies that are strong enough to keep these digital worlds safe.The Talkdesk Metaverse Survey also indicates that the metaverse will be the next channel for brand engagement.In fact,a quarter of respond

6、ents(26%)say they bought a digital item or found inspiration to make a physical purchase in real life(21%)during their time in the metaverse.With buying and browsing for goods and services(both physical and digital)becoming a key metaverse activity,brands need to prepare for this channel.Read on for