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1、SocialPeta Data Research InstituteWHITE PAPERON GLOBALMOBILE GAMESWith the rapid development of the game industry,“involution”has become an inevitable consequence in the game market.As the saying goes,if you know yourself and know your enemy,you will gain victory a hundred times out of a hundred.So,

2、a companys product strategy and publishing strategy,for a top product,and unexpectedly successful product,or a directly com-peting product,would be greatly affected by whether the company has quick access to correct ad intelligence.Competition in the global market is getting more intense as the numb

3、er of creatives is surging and CPM is significantly increasing.According to the overall data,there are 3 major trends in the global mobile game market.First,market competition is getting increasingly intense,which can be seen from the number of advertisers and the number of ad creatives.In Q3 2021 a

4、s compared to Q3 2020,the number of advertisers maintained at around 26,000,but ad creatives increased by 200%YoY,indicating very fierce com-petition.Preface01VP of SocialPeta：Constance GaoSecond,more ad creatives are taking the form of video which dominates and accounts for over 85%of all forms of

5、ads.It can be very challenging for a team to produce a great number of creatives.But having access to the ad creatives of other games or competing games can greatly help improve the production efficiency of creatives.Third,the cost is soaring.The average CPM on Facebook increased by 34%in 2021.Witho

6、ut any cost intelligence about the specific areas,an advertising budget cant be set,which will undermine the smooth running of the advertising and further lead to the inefficient acquisition of customers.Besides,Android advertisers have been making as much advertising effort as iOS advertisers,which