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1、Maturity of customer data in banks and insurance companiesJanuary 2023REPORTFURTHER.FASTER.TOGETHER.2QORUSGLOBAL.COMContentsA global non-profit organization,established in 1971 by banks and insurance companies,Qorus facilitates networking between decision-makers.It provides quality insights to help

2、banks and insurance companies make the right decisions to foster innovation and drive their transformation.120 financial groups in 133 countries are Qorus members.Headquartered in Paris.Offices in London,Brussels,Andorra,Milan,Stockholm,Bratislava,Warsaw,Moscow,Istanbul,Beirut,Dubai,Tokyo,Singapore,

3、Sydney and Montreal.Learn more at Author:Pierre Bondu Financial Services Consulting Manager,Wavestone Executive editor:Sara Rabhi Strategic Partnerships Manager,Qorus Production team:Marion Menguy Digital Brand Manager,Qorus Rizwan Pasha Graphic Designer,QorusImages:In a world where knowing how to d

4、rive transformation is the key to success,Wavestones mission is to inform and guide large companies and organizations in their most critical transformations,with the ambition of a positive outcome for all stakeholders.Thats what we call The Positive Way.Wavestone draws on over 3,000 employees across

5、 eight countries.It is a leading independent player in European consulting.Wavestone is listed on Euronext Paris and recognized as a Great Place to Work.Learn more at (wavestoneFR)Point of view 3Introduction 3 Hyper-personalization,a current theme for banks and insurance companies,whose maturity is

6、growing 6 The current trend for financial services:from segment personalization to hyper-personalization 9 Financial services and hyper-personalization:sectors maturity assessment 13 From market theory to practice:ways and means used by financial services actors to attain the hyper-personalization g