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1、HOW WE WATCH NOWU.S.Consumer Streaming Habits on YouTube and Other Connected TV PlatformsAN INSIGHTS STUDY FROM PIXABILITYTABLE OF CONTENTS030513220407161019Introduction&MethodologyWho Is YouTubes Massive AudienceThe Rise Of YouTube On TVConclusionKey TakeawaysViewing Habits Of YouTubes AudienceA Na

2、tion Of Cord CuttersWhat People Watch On YouTubeREPORT FINDINGSHow Consumers Watch Connected TV PlatformsHow We Watch Now-U.S.Consumer Streaming Habits on YouTube and Other Connected TV Platforms 2022 Pixability,Inc.All rights reserved.2INTRODUCTION&METHODOLOGY703 In January 2022,Pixabilitys insight

3、s team conducted an online survey of U.S.adults,with a goal of gaining insights into how consumers across the country were watching YouTube and other Connected TV platforms.We also wanted to understand consumer preferences around advertising and cable subscriptions.The goal of the survey was to help

4、 advertisers better understand how their target audiences are engaging with YouTube and other CTV platforms so that they can drive a greater impact with their video advertising strategies.U.S.adults surveyedJANUARY 2022:SURVEY IN-FIELDHow We Watch Now-U.S.Consumer Streaming Habits on YouTube and Oth

5、er Connected TV Platforms 2022 Pixability,Inc.All rights reserved.3KEY TAKEAWAYSYouTube has the biggest reach of all streaming platforms in the U.S.,with 87%of consumers saying they watch the platformPeople go to YouTube for lots of different kinds of content the average consumer in the U.S.regularl

6、y watches video from 15 or more content categoriesConsumers watch a ton of YouTube on average,a U.S.adult watches roughly an hour a day 1 HRWhile there are a lot of players in Connected TV,YouTube,Hulu,Roku,Peacock and Amazon Fire TV are the ad-supported players with the biggest followingOnly 25%of