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1、NOV 2022Ross BenesHow Netflix and Disney+Will Help Fuel a$21 Billion FieldUS Connected TV Advertising ForecastPresented byThe gap between connected TV(CTV)and linear TVs ad spending is starting to close.As 2022 comes to an end,we anticipate US advertisers will spend$21.16 billion on CTV this year,a

2、23.0%increase over 2021.This eMarketer report reveals why marketers are pouring their budgets into CTV and what our forecasts will look like by 2026.You will also learn whats impacting viewership shifts,where ad-supported streaming services like Disney+,Netflix,and others stand,and how marketers are

3、 approaching advertising on CTV.Page 2Copyright 2022,Insider Intelligence Inc.All rights reserved.PRESENTED BY:US Connected TV Advertising Forecast:How Netflix and Disney+Will Help Fuel a$21 Billion FieldAs more people cut their cable cords,streaming video keeps gaining viewers and ad dollars.Ad spe

4、nding is still much smaller on CTV than on linear TV,but the gap is closing.3 QUESTIONS THIS REPORT WILL ANSWER1 How much money will advertisers spend on CTV?2 Which companies are receiving the most CTV ad revenues?3 How is CTV viewership changing?WHATS IN THIS REPORT?An examination of trends,data,a

5、nd strategies related to how marketers are approaching CTV.Also,our latest CTV ad spending and viewer forecasts.billions,%change,and%of total media ad spendingUS Connected TV(CTV)Ad Spending,2020-20262020$10.9356.9%4.4%2021$17.2057.4%5.4%2022$21.1623.0%6.1%2023$26.9227.2%7.3%2024$31.7718.0%7.9%2025$

6、37.4517.9%8.5%2026$43.5916.4%9.1%CTV ad spending%change%of total media ad spendingNote:digital advertising that appears on CTV devices;includes display ads that appear onhome screens and in-stream video ads that appear on CTVs from platforms like Hulu,Roku,and YouTube;excludes network-sold inventory