Mediaocean：2022年社交媒体广告创意最佳实践和规范指南（英文版）（27页）.pdf

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1、Social creative guide2 Social creative guide 2022 MediaoceanGuiding you throughbest practices platform by platform Social media is one of the best marketing strategies for helping your brand talk to your customers,prospects,and the world.Stand out and get seen using these best practices from Mediaoc

2、ean.In this guide,youll find stats and the best creative practices for your social media presenceacross platforms.Facebook.3Instagram.5LinkedIn.7Pinterest.9Snapchat.11TikTok.13Twitter.15Platform Specifications.173 Social creative guide 2022 MediaoceanFacebookFacebook still dominates social with 2.80

3、 billion active users and a major driver of businessFacebooks widespread mobile usage is staggering,with 98.5%of users accessing via mobile(81.8%doing so exclusively).2Marketplace(2.7%)and in-stream video(1%)are among the most popular non-feed ad placements on Facebook.2Facebook is the most-used net

4、work among marketers(93%).181.8%users access Facebook exclusively via mobile1 Statista,20212 Sprout Social,20224 Social creative guide 2022 MediaoceanFacebookKeep it conciseUsers on Facebook and Instagram scan quickly.In research conducted by the Mobile Market Association,it took 23 seconds for 2 ou

5、t of 3 users to see and cognitively recognizedesktop ads compared to 0.4 seconds onmobile.1Keep your text short,clear,and conciseto get your message across.Less text,more image When you use text on your image,try asmaller font and fewer words to lower theproportion of text to image.Images with less

6、than 20%text performbetter,though there is no limit on theamount of text you can use in your adimage.2Strong CTAs drive actionA range of call-to-action(CTA)buttons are available for Facebook and Instagram ads.These buttons draw attention and encourage people to engage with your ad.Based on what you