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1、 2022 Nielsen Consumer LLC.All Rights Reserved.2022 CPG LookbackA CPG Starter Guide for Emerging Brands 2022 Nielsen Consumer LLC.All Rights Reserved.2Table of ContentsIntroduction3FMCG vs.CPG4POS and Panel Data8Launching New Products11Defending Shelf Space13Supply Chain Management16Factors of Deman

2、d19Conclusion23 2022 Nielsen Consumer LLC.All Rights Reserved.3So much happened in 2022,but what did we learn from all the chaos?In 2022,emerging and growth brands were up against many outside pressures.From inflation to supply chain issues to rapidly shifting consumer behaviors,there was a lot goin

3、g on.So,did that mean that everyone took a step back?Not at all!These brands continued to grow and put extraordinary effort in to learning more about their industries and how they could build a strong brand.Wesaw these brands engaging with an array of informative and educational content as they purs

4、ued new paths for growth.Introduction(https:/ of the key topics we covered this year were:The difference between“FMCG”and“CPG”POS data vs panel dataHow to successfully launch new productsDefending shelf spaceSupply chain managementFactors affecting demandWith that in mind,we wanted to compile some o

5、f the most valuable content into one,easy-to-read eBook for you.In this eBook,well share some ofthe most impactful articles and takeaways from 2022.This includes content from the basics of the CPG industry to more complex issues faced by emerging brands.You can think of this as both a“Year in Review

6、”and a“CPG Starter Guide”to help you better understand the markets and how you can navigate the choppy waters going into 2023.10.2%The increase in CPG dollar sales from November 2021 to 2022.2022 Nielsen Consumer LLC.All Rights Reserved.FMCG vs.CPG:Whats the Difference?2022 Nielsen Consumer LLC.All