《Brandwatch：2023年数字营销趋势报告（英文版）（61页）.pdf》由会员分享，可在线阅读，更多相关《Brandwatch：2023年数字营销趋势报告（英文版）（61页）.pdf（61页珍藏版）》请在三个皮匠报告上搜索。

1、12023 Digital Marketing Trends2023 Digital Marketing TrendsBrandwatch|The social suite of the future22023 Digital Marketing TrendsThe unskippable intro:Whats to come?Forget about business as usual.In 2023,marketers will need to decode the new rules of engagement brought on by groundbreaking new tech

2、nologies and fresh platforms.As marketers,were constantly trying to discover new ways to drive connections and build a following for our brands through the power of emerging digital technologies.Whether thats through influencer partnerships,the development of a metaverse strategy,or tapping into the

3、 NFT craze,the brand-building opportunities are all around us.But how do we do this in a meaningful way and avoid the pitfalls of the shiny and untested?Weve trawled through our data and pored over the numbers.This report will give you a clear picture of where the digital marketing world is going,ho

4、w leading brands are paving the way,and what actions your brand can take to leverage them too.While some of these trends have existed in one form or another for a while,none of them have held more power than they do today and will in 2023.For years,weve talked about influencer marketing,the rise of

5、communities,and augmented reality.But much like the internet today is vastly different from the clunky,modem-based 90s version,these trends are now peaking and were seeing new trends emerge within those trends.In other words,these are the most need-to-know trends as we look ahead.Lets get to it.3202

6、3 Digital Marketing TrendsTrend#1 Scrappy content is thriving Brandwatchs 2023 Digital Marketing Trends42023 Digital Marketing TrendsAs marketers,we need to do more with less:get scrappy and creative.As lockdowns gripped the world,gathering even a small crew to shoot professional footage became impo