《仲量联行：2022面向开发商和投资者的品牌住宅指南（英文版）（18页）.pdf》由会员分享，可在线阅读，更多相关《仲量联行：2022面向开发商和投资者的品牌住宅指南（英文版）（18页）.pdf（18页珍藏版）》请在三个皮匠报告上搜索。

1、A Guide to Branded Residences for Developers and InvestorsNovember 2022Hotels&Hospitality Group 2 3 Over recent years,there has been a rapid increase in interest from hotel developers/investors looking to include branded residential components to their mixed-use developments.This is particularly sig

2、nificant in the luxury segment,where the synergies between the hotel and residences can improve the overall experience for both guests and residents and the profits from the residential portion of the project can enhance investor returns.Given the demand for this offering as well as brand companies

3、continuing to seek ways to expand their business,we are also seeing growth in standalone branded residential projects,attracting developers/investors looking to achieve premium pricing and accelerate the pace of sales.Why brand a residential project?The brand equity and reputation help the developer

4、/investor quickly define the experience and differentiate the project in an increasingly crowded market.Branded residences are not a new concept,with projects dating back to the 1920s in New York,when the Sherry-Netherland hotel opened with luxury apartments facing Central Park.In Asia,the first bra

5、nded residence project dates back to 1988 with the development of Amanpuri in Phuket,an iconic resort in Southeast Asia.Fast forward thirty years and now an increasing number of luxury developments across the globe are associated with a branded residential program.In this paper,JLL aims to provide a

6、 comprehensive guide to branded residential projects and share an overview of the sector across the globe.For the purpose of our report,the term branded residence refers to residential premises available for sale that are managed and branded by a well established hotel management company and/or high