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1、Consumer NavigatorNovember 2022Diversity in Advertising|Navigator|Navigatordentsu Consumer Navigator-Diversity in AdsAbout this studyThe survey is administered each month through Toluna,an online research panel.Conducted by dentsu,this survey is distributed among a random sample of 1,000 respondents

2、,18-years-of age or older and residing in the United States.The survey garners an equal number of male and female respondents and controls for nationally representative weighting across race and ethnicity(using the latest publicly available U.S.Census numbers).The survey that informs this report was

3、 fielded on November 12th,2022.In recent years,marketers and advertisers have engaged in more frequent and more honest conversations about diversity and inclusion.This has been hugely important to spark change.As the American population diversifies by race and ethnicity,sexual orientation,or differe

4、nces in ability it is imperative for brands to authentically reflect,design for and champion a range of backgrounds and experiences.When marketing reflects the reality of the diverse and beautiful world we live in,consumers not only sympathize with brand communications,but are able to actually see t

5、hemselves.And when people see others who look and act like them,that creates deeper connections.Indeed,its become increasingly clear that many tenets of modern marketing personalization,customer experience,one-to-one communication all require diversity and inclusivity as key ingredients to resonate

6、today.Additionally,through the tenets of cultural fluency-intersectionality,counter stereotyping and the nuances-the work that marketers and advertisers put out in the world has the power to(and should absolutely)positively impact not only business and brand,but how people see themselves and each ot