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1、W W W.N A T I V E X.C O MAPAC MARKET SPOTLIGHTSOUTHEAST ASIAI.SEA,THE REGION OF HYPERGROWTH 02 The Mobile Internet Ecosystem 03 E-commerce Growth Trajectory 04II.MEET SEAS MOBILE SHOPPERS 05 Social Media&Mobile Shopping 06 The Rise of Micro-Influencers 07 Mobile Shoppers and Data Privacy 07III.TOP A

2、PPS&CATEGORIES IN SEA 08 Top 10 Most Downloaded Apps 09 Top E-commerce Apps 10 Hottest Video Apps 10 Most Popular Games 11 “Spiciest”Food Delivery Apps 11S O U T H E A S T A S I ATABLEOF CONTENTS01Across the past decade,Asia Pacific has enjoyed unprecedented and increasing economic prosperity and So

3、utheast Asia has made its mark as a significant contributor to this.In recent years,emerging markets such as Indonesia and Vietnam have come to the fore as key growth engines,with developments such as increasing urbanization imbuing a growing middle class with greater purchasing power.In 2020,COVID-

4、19 caused significant disruptions to life,but it also accelerated developments in other ways.Global movement restrictions and safe distancing measures compressed years of digital transformation into mere months with businesses and consumers alike forced to migrate to online platforms.Accompanying th

5、is was an increase in digital payments,e-commerce and digital entertainment,as consumers sought convenience and new ways to spend their time,all while keeping safe.With most consumer eyeballs now firmly glued to digital channels,our e-book takes a closer look at trends and opportunities to access au

6、diences in Southeast Asia.In tandem with the increasing array of social platforms,emerging formats also offer different ways to consume content online.In particular,live streaming has built a prominent following,especially over the past year.Part social media,part video platform,part KOL-driven,live