Nativex：中国第一新闻应用——今日头条营销指南（英文版）（20页）.pdf

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1、A MARKETERS GUIDE TO CHINAS N0.1 NEWS APP:TOUTIAOLaunched in 2012,Toutiao is one of the most popular content discovery platforms in China.It offers users a unique,personalized and comprehensive content experience,enabling them to discover and explore topics of interest,ranging from sports and entert

2、ainment to agriculture and history.While the international audience might not be familiar with“Toutiao”,it is actually one of the most important apps in China that brands and advertisers simply cannot ignore.Toutiao is one of the flagship products of ByteDance.INTRODUCTIONMARKETERS GUIDE TO TOUTIAOT

3、ABLEOFCONTENTS 0105 07080912MARKETERS GUIDE TO TOUTIAOToutiao,ExplainedNot Just Another News App Latest Toutiao StatsUser DemographicsAvailable Ad FormatsHow Nativex Can HelpTOUTIAO,EXPLAINED01The apps name means“Headline”in Chinese,which speaks for itself in terms of what it has to offer.At its cor

4、e,Toutiao is a news aggregator and it is the NO.1 news distribution platform in China.As a core product of ByteDance,it holds the largest market share in the mobile news app category.MARKETERS GUIDE TO TOUTIAO01TOUTIAO IS LEADING THE NEWS DISTRIBUTION MARKETMARKETERS GUIDE TO TOUTIAOSource:Quest Mob

5、ile 2019.6Toutiao has 1.3 times more DAUs compared to Tencent News.1.3 X02ToutiaoTencent NewsWeiboNetease News QuTouTiaoThe apps main focus is on news content distribution and aggregation.But as the product evolved over the years,it also integrated Xigua Videos content onto its platform,so users can

6、 now even watch movies on Toutiao.There are over 100 channels for users to choose from.Toutiao uses smart recommendation technology to deliver relevant content to these specific channels.MARKETERS GUIDE TO TOUTIAOTOUTIAO IS MORE THAN JUST NEWS03Among all channels on Toutiao,games,sports and food hav