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1、IN-APP BIDDINGThe Secret to Boosting Your Monetization in 2020Table of Contents Introduction Looking Back at the Traditional Ad Monetization Model1.What is a Waterfall?2.Limitations of the Waterfall Model050708091010111213140203 In-App Bidding:Redefining In-App Ad Monetization1.What Is In-App biddin

2、g?2.How Does In-App Bidding Work?3.How In-App Bidding Outshines the Waterfall Model4.Better UA&Higher Quality Users1.Comprehensive SDK Capabilities2.C2S and S2S Integration Solutions Supported3.Mintegral SDK Is Available on Top Ad Mediation Platforms4.Introducing HiBid,the In-App Bidding Open-Source

3、 Framework1.In-App Bidding and the Waterfall Model Will Coexist in the Near Future2.What Should Mobile App Publishers Do Next?Looking Ahead:Will In-App Bidding Replace the Waterfall Model?0113020510 Mintegrals In-App Bidding Solution16 The In-App Bidding Era Has Come.Are You Ready?In-App Bidding,The

4、 Secret to Boosting Your Monetization in 2020Copyright 2020 Mintegral All Rights ReservedI.IntroductionWith global users quickly shifting from PCs to mobile devices,its safe to say that we have entered the“Mobile-first Era”.According to App Annies The State of Mobile 2020,there were over 204 billion

5、 total app downloads across the world in 2019,with users spending an average of 3.7 hours per day on their mobile devices.Mobile apps have become an important part of peoples lives.As users spend more time on mobile apps,driving advertisers to invest more into in-app ads,which in turn creates more m

6、onetization opportunities for mobile app publishers and developers.In-app advertising(IAA)has always been one of the major ways mobile app publishers make profit.The recent wave of hyper-casual games sweeping the world has also made more and more mobile game and app publishers understand the opportu