益普索（Ipsos）：2022年美国假日购物季报告-消费者焦虑但渴望庆祝（中译版）（29页）.pdf

《益普索（Ipsos）：2022年美国假日购物季报告-消费者焦虑但渴望庆祝（英文版）（29页）.pdf》由会员分享，可在线阅读，更多相关《益普索（Ipsos）：2022年美国假日购物季报告-消费者焦虑但渴望庆祝（英文版）（29页）.pdf（29页珍藏版）》请在三个皮匠报告上搜索。

1、2 December,2022HOLIDAY SHOPPING 2022:MIXED FEELINGS AS CONSUMERS ARE ANXIOUS BUT EAGER TO CELEBRATE Holiday shopping 2022 2 HOLIDAY SHOPPING INITIATIVE 2022 WaveTo gather and confirm trends-quantitative survey Among 10,000 respondents national representative.800 each.Run in 12 markets Australia,Braz

2、il,Chile,France,Germany,Italy,Philippines,Romania,Singapore,Spain,USA,UK.5 min LOIField Nov 10thQUANTITATIVE SURVEY via FASTFACTSSOCIAL INTELLIGENCE via SYNTHESIOTo enrich the quantitative survey results with social context,insights from quotes/verbatims Dashboard in English-only run across USA,UK,a

3、nd Australia tracking online conversations on topics of interest.Topic modeling run on social content to identify and cluster issuesCoding tool used for the FastFacts open-ended questions,allowing to distinguish positive vs negative contentsCOMBINED SOLUTIONSFocus on Christmas/Thanksgiving,gifts,in-

4、store/online shopping,purchase factors,delivery delays/shortages,Black Friday,and analysis of open-ended survey responses using Synthesio Survey Module.As in 2021,focus on the shopping wishing lists,in-store/online shopping,stress,excitement but also focus on rising prices,holiday spirit,potential u

5、nsatisfaction related to presents.In 2021,it was run in 6 markets.New research conducted by Ipsos with Ipsos.digital and Synthesio AI-enabled consumer intelligence looks at this years holiday shopping trends,spending habits,and gift wish lists.This year,we widen our view to see mixed emotions when i

6、t comes to how consumers are feeling about the economy and what they hope to give and receive as gifts in different regions around the globe.DESPITE GLOBAL UNCERTAINTY,CONSUMERS LOOK TO GET IN THE HOLIDAY SPIRIT Holiday shopping 2022 4 As of Nov 10th,44%on average have started,are almost done or are