Mindtickle：2022-2023年销售支持展望报告（英文版）（18页）.pdf

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1、Be Ready2022-2023SalesEnablementOutlookHow 500+sales&enablement leaders plan,execute,and measure successBe R|The 20222023 Sales Enablement Outlook 2Introduction.03 Methodology.04Quota attainment.05Sales enablement ownership.06 Sales enablement scope.08Sales enablement budgets.10 Sales enablement tec

2、h.12Measuring success.14 Looking forward.16Start maximizing sales enablement ROI.18 Table of contentsIntroductionThese days,sales leaders have their work cut out for them.Month after month,theyre expected to meet large(and seemingly ever-growing)sales targetseven in less-than-ideal circumstances.And

3、 its certainly not easy.Markets are constantly changing.Competition is fierce.Seller retention is low.Its no wonder why,at many organizations,missed quotas have become the rule rather than the exception.And sales enablement looks dramatically different from organization to organization.While some bo

4、ast formalized programs,others take a more ad hoc approach.And of course,not all approaches deliver the same ROI.We wanted to know:How exactly are organizations approaching sales enablement today?Mindtickle recently surveyed 500+sales leadership,sales,and sales-adjacent professionals to find out.The

5、 survey explored topics including:Investment in enablement resources,technology ownership,and scopeThe makeup of sales enablement tech stacksHow success is measuredPriorities and plans for the upcoming year See how your peers in sales are tackling todays revenue challenges,investing in their enablem

6、ent strategies,and measuring success.Be R|The 2022-2023 Sales Enablement Outlook 3Be R|The 20222023 Sales Enablement Outlook 4Be R|The 2022-2023 Sales Enablement Outlook 4MethodologyThis report is based on an online survey of 501 sales leadership,sales,and sales-adjacent professionals throughout the