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1、Targeting the guests of the futureYour direct booking strategy:Are these 6 groups of travellers your future hotel guests?Are these hotel guests the future of your direct bookings?Thanks for downloading this informative SiteMinder eBook-Your direct booking strategy:Are these 6 groups of travellers yo

2、ur future hotel guests?This SiteMinder eBook looks at the groups most relevant to the hotel and travel industry in order to help hoteliers get to grips with potentially untapped target markets.Well help you convert those groups direct on your website.We hope you find the information insightful and u

3、seful.Dont forget to visit SiteMinder Resources for more great free eBooks!Your direct booking strategy:Are these 6 groups of travellers your future hotel guests?/2Todays digital-savvy consumer is subjected to 3,000 marketing messages a day.Thats a staggering statistic proving just how difficult it

4、is for businesses to cut through the noise in order to be heard.For hoteliers,it can be even harder to know how to reach the right people-and thats assuming they have their target audiences fully marked out.Attracting new guests should be the central pillar of every hotels marketing and direct booki

5、ngs strategy-and each one should be adaptable to the fast-moving and ever-changing consumer world.Thats the key message in a report from Euromonitor International identifying the Top 10 Global Consumer Trends.The global economic problems of recent years have turned consumers into savvy value hunters

6、.Overwhelmingly,consumers shop not only for greater convenience,but also greater control.Your hotels website plays a key role in their hunt for the right booking decision-and we know its something the guest is increasingly in control of.But who are these evolving hotel guests?Euromonitors report ide