Talkwalker & Khoros：2023年社交媒体趋势报告（英文版）（93页）.pdf

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1、#SocialMediaTrends2023#SocialMediaTrends2023how toa disruptive consumer2#SocialMediaTrends2023Content#SocialMediaTrends20232 2IntroHow trends are born 05 Top 10 Social Media Trends:The cookie finally gets dunked 08Social media will meet a new social standard 15Decentralized social networks will be t

2、he next big thing 24Multi-sensory social media will provide content for all 32Social commerce will rise and fall 41The metaverse rush will pay off 50 Predictive analytics will disrupt marketing 59 The environment will no longer be an afterthought 65Customer experience will get even more social 74Per

3、sonas are over,you will think communities 83 Conclusion 92Methodology 93#SocialMediaTrends20233 3Introduction2023-The year when brands build on consumer trust The last few years have been disruptive.Weve gone through a pandemic,lockdowns,supply chain issues,and a cost of living crisis.Consumers have

4、 come out of it changed.More urgent,more demanding,more fickle,and until now,brands have struggled to keep up.4#SocialMediaTrends20234 4Introduction2023 will disrupt all that.Brands wont take back control.But,they will learn to shake up the industry by managing the symbiotic consumer/brand relations

5、hip.Simply by being better listeners,and using more immersive consumer insights to get closer to their communities,with a seamless ability to quickly capitalize,and act on them.In the 8th edition of our report,we look at the 10 biggest trends of 2023,and how they are driven by the needs of consumers

6、.Including:Data-backed insights on why the trends will matter in 2023(and beyond)Input from global experts and industry veterans on why these trends matter A combination of insights and brand actions to maximize outcomes for consumers and brands5#SocialMediaTrends20235Trends emerge in one of two way