英敏特（Mintel）：2022年专业护发电商报告（英文版）（13页）.pdf

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1、Whether purchasing from a retail or through the salon,consumers have a wide range of thoughts when it comes to professional haircare.This profile of eight products helps illuminate whats important to buyers.BEAUTY ECOMMERCE INTELLIGENCE What do consumers think of professional haircare?Experts in wha

2、t consumers want and whyAt a glanceMintels AI-powered beauty ecommerce tool delivers comprehensive insights and actionable intelligence on the US online beauty landscape.A deep dive into eCommerce Intelligence beauty brand review data,paired with Mintel consumer data,reveals competitive opportunitie

3、s and learnings for beauty and personal care brands.Here,our experts have compiled a list of professional haircare brands to better understand why consumers are gravitating toward certain brands and products.If youre interested in a demo of Mintels new beauty eCommerce Intelligence,please reach out

4、to your Account Manager today.LAUREN GOODSITT Associate Director Mintel Beauty&Personal Care2Many Oribe shoppers mentioned the brands steep price tags.Majority of reviewers felt the products were elite and that their cost was justified.Consumers also noted that they purchased travel sized shampoos a

5、s a way to trial the products before fully investing.In the US,40%of beauty consumers say that having product samples sent to their home would encourage them to shop online more often.TakeawayHigh ticket haircare piques consumer interest,but they want to ensure that the price is justified prior maki

6、ng full-sized purchases.Luxe haircare brands that expand their travel sized offerings will incentivize consumers to explore new offerings.Ultimately,brands will increase engagement and grow their consumer base.Oribe Repair&Restore ShampooOribeWhat beauty brands need to knowPOSITIVE BRAND REVIEWSPOSI