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1、1 6T H E D I T I O N2023 B2B marketing mix reportDATA-DRIVEN INSIGHTS FOR YOUR MARKETING PLANThis is the sixteenth edition of Sagefrog Marketing Groups annual B2B Marketing Mix Report,a resource that has become a valuable year-end tool for modern B2B marketers.The insights youll find in this report

2、summarize the results of our recent B2B Marketing Mix Survey,which seeks to gather the opinions and experiences of professionals across several B2B industries,including healthcare,technology,industrial,and business services.This year,we received over 900 responses from B2B marketing professionals an

3、d transformed their contributions into digestible data that reveals the top marketing trends and tactics to watch in the year ahead.With information from this report in hand,marketers will be better equipped to make an informed investment as they plan new budgets and marketing programs.We hope this

4、years forecasts and findings help you approach 2023 with greater confidence in your marketing strategy.who we surveyedRespondents had the option to choose multiple industries as applicable to their field*Non-profit,Transportation,Market Research,&EducationMarketing&Advertising 31%Software&Technology

5、20%Professional&Business ServicesHealthcare&Life SciencesFinancial&InsuranceIndustrial&ManufacturingOther*17%12%10%8%2%Manager or Director43%Coordinator or Specialist25%Assistant12%Vice President12%C-Level8%2007-2023 Sagefrog Marketing Group,LLC.Page 2outsourced marketing gains popularity Marketers

6、are seeing increased success with outsourced marketing efforts.Its no wonder that outsourced marketing is gaining in popularity when it provides companies with professionals to help build their brand,generate leads,and drive sales.While many companies outsource marketing for a specific purpose like