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1、2023 Planning Isnt Business As UsualEmbrace Discipline And Precision To Navigate VolatilityThe Balancing Act Ahead Economic headwinds coupled with unexpected trends in employment will make planning and budgeting for 2023 trickier than normal.Leaders must temper their overly optimistic predictions fo

2、r budget increases with discipline and precision.Those who come out on top in 2023 will prioritize investments that maximize revenue growth,profitability,and resilience while cutting spending in areas prone to waste.They also will maintain experiments with emerging technologies that show growing val

3、ue.Read this guide to explore current budgeting trends across functions and understand where to increase investment,cut spending,and experiment for the largest impact.2022 Forrester Research,Inc.All Rights Reserved.2 Modest budget increases across all functions.Most leaders in every function expect

4、at least some increase in overall spending in the next 12 months;less than 10%expect a decrease,with the exception of B2B sales(see Figure 1).Marketers and product management leaders are the most bullish;B2B sales and tech/IT leaders are much more cautious.Continued spending on people and skills.Des

5、pite some high-profile hiring freezes and layoffs at firms like Alibaba,Klarna,Meta,and Microsoft,leaders say theyre unlikely to drop spending on talent both internal hires and external services.In fact,on average,60%expect to increase spending on personnel and 62%expect to increase spending on exte

6、rnal services(see Figure 2).More spending on key technologies.Leaders across functions dont want to slow down tech investments either,with 67%reporting expected budget increases in technology.Category standouts for the biggest expected increases are digital experience software,privacy tools,and clou