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1、 Copyright 2022 Nielsen Consumer LLC.All rights reserved.Who is the new organic shopper?Everything you need to know about the U.S.organic market right now.2 Copyright 2022 Nielsen Consumer LLC.All rights reserved.Welcome to NielsenIQs“Who is the new organic shopper?”eBookThis in-depth guide was crea

2、ted to help CPG manufacturers and retailers better understand the U.S.organic market.The popularity of organic products has been steadily rising over the past decadeits no longer just the domain of green smoothie and yoga lovers.These days,buying organic is interwoven into part of a larger wellness

3、movement in society,which focuses on the health of the planet as well as people.As a result,many organic consumers are also concerned with the sustainability and social responsibility credentials of the brands or retailers they choose to purchase from.Although organic product sales have been increas

4、ing in recent years,the current inflationary climate is impacting sales.What we cover in this eBook The big picture:An overview 3 New developments in the organic market 3 What do organic consumers want from brands and retailers?5 Opportunities and challenges on the horizon 7 Key takeaways 103 Copyri

5、ght 2022 Nielsen Consumer LLC.All rights reserved.The big picture:An overview Between August 2021 and August 2022,29.2%1 of U.S.households were considered to be heavy organic buyers.This group of consumers generally buy more products than the average consumer and spend more on each store visit,with

6、an average basket size of$43.73,2 compared to$39.08 for the total panel.Unsurprisingly,as a general group,they tend to be affluent people who live in urban areas.Over the past three years,sales of organic products have grown faster than non-organic ones.While non-organic sales increased by 22%3 comp