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1、29/03/2022INDEPENDEN T P U B L I C AT I O N BY#0798R AC O N T EU R.NE TRethink Labels,Reshape PackagingFUTURE OFPACKAGINGDITCH SECONDARY PACKAGING,GET CREATIVEUNPACKING THE UN PLASTIC SUMMIT0804PACKAGING THAT GIVES BACK TO NATURE11R A C O N T E U R.N E TF U T U R E O F PA C K A G I N G 0302/future-p

2、ackaging-2022espite years of appeals and encouragement,plastic pollution is only getting worse.Is it time to drop the carrot and pick up the stick?The carrots have been positive and plentiful.There are interna-tional public-private projects,such as the Afri-Plastics Challenge,backed by the Canadian

3、govern-ment,which is tackling the alarm-ing rise in plastic waste across Afri-ca.There are other efforts in domestic markets,like the UK Plas-tics Pact from the Waste Resource Action Programme(WRAP).Industry-led initiatives abound,too.Last June,for example,five of the UKs biggest names in branded fa

4、st-moving consumer goods Mars UK,Mondelz International,Nestl,PepsiCo and Unilever formed a 1m Flexible Plastic Fund to make recycling more economically viable for operators and easier for consum-ers.Individual retailers like Boots also have their own programmes.For all this wave of activity,the scal

5、e of the plastic problem appears to dwarf the efforts of business and industry.The reality is that the world produces twice as much plas-tic waste as it did two decades ago,with the bulk of it ending up in land-fill,incinerated or leaking into the environment.Just 9%of plastic waste is successfully

6、recycled,according to the OECD.In response,the UK government will be wielding a brand new stick,as of April 2022,in the form of the Plastic Packaging Tax(PPT).Under the PPT,a 200 per tonne tax will apply to plastic packaging contain-ing less than 30%recycled content.It is estimated that the measure