Cascadia Capital：2022年销售与营销技术行业报告（中译版）（45页）.pdf

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1、Sales&Marketing TechIndustry ReportOctober 20222Executive SummaryDriven by strong macroeconomic conditions and expanding digital adoption by brands and consumers alike,the Sales&Marketing Technology industry has experienced rapid growth over the past three yearsThe number of active Sales&Marketing T

2、echnology companies increased by 41%from 2019 20221Looking ahead,the industry is forecasted to grow at a similar rate of 44%annually between 2022 and 20262M&A Transactions and Capital Raises have increased in-line with overall industry growth3M&A transaction count grew from an average of 54 deals pe

3、r quarter in 2019 to 105 in 2021,an increase of 94%Capital raise transaction count peaked in 2021,with over 750 financings occurring during the yearTransaction count and capital raise activity has dropped off considerably in H1 2022 compared to prior periodsUncertain macro economic conditions,a corr

4、ection in tech equity values,and the expected continuation of Federal Reserve rate increases to combat inflation have all combined to limit transaction activityLooking ahead,we expect that continued macroeconomic uncertainty and rate increases will encourage a short-term flight to quality and a subs

5、equent slowdown in market activityOur long-term industry forecast continues to be bullish,however,as commerce and marketing continue to shift to more digital formsNotable M&A Transactions Include:Notable Capital Raises Include:$16B$12B$1.6B$850M$200M Series F$175M Series F$125M Late Stage$100M Late

6、Stage1 C2 EmergenResearch:Martech Market Size3 Pitchbook;451 Research3AGENDA1Industry Overview2Transaction Detail3Capital Raise Deep Dive4Cascadia Capital Overview5Technology Team Overview01Industry Overview5$4,248$4,938$5,542$6,151$6,757$7,391 17.9%19.0%20.3%21.5%22.5%23.6%202020212022202320242025R