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1、UNCHARTED A data-driven look at content marketing careers,plus advice for navigating changeContent Marketing Career&Salary 2023 OutlookContent Marketing Career&Salary 2023 Outlook2The Content Marketing Institute undertook its first-ever career and salary survey this year to assess the state of conte

2、nt marketing careers.We surveyed 1,163 content marketers to investigate key issues like work-life satisfaction,career development,and pay expectations.The results offer rare insights into the aspirations of professional content marketers and the areas where companies fall short in supporting their c

3、areers.Inside:The Great Uncertainty.3How Much Are Content Marketers Paid?.6Turning a Job Into a Career.7What Are Content Marketers Searching for in Their Careers?.10Advice for Companies Hiring Top Content Marketing Talent.12Content Marketing Career&Salary 2023 Outlook3The last three years have spawn

4、ed a collection of new talent-focused terms:the Great Resignation,the Great Dropout,and“quiet quitting”among them.Content marketing now faces its own moment of truth.Recent news suggests that,even as hiring growth slows,the talent market is still volatile,beset by persistent wage inflation,a limited

5、 supply of critical digital and analytical skills,and an upheaval in the very nature of work.For content marketers(and the organizations that hire them),the outlook for 2023 is mixed with some positive news,such as high satisfaction rates,along with signs of turbulence.Content Marketing Institute(CM

6、I)research shows a large share of professionals poised and ready to leap when the right opportunity comes along meaning the Great Resignation may be far from over.Content marketers are considering their next movesThe majority of content marketers(57%)are either planning to find another job in the ne