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1、A Skincare Brands Guide to Influencer Marketing on TikTokHow to Win on SkinTokStrategy Guide400.2k Followers$896k EMV4.5M Followers$607k EMV1.2M Followers$2.3M EMV520k Followers$3.7M EMVPage 3 IntroductionPage 4What Is EMVPage 5 What Makes SkinTok Tick?Page 6Creator SpotlightsPage 7 How to Stand Out

2、 on SkinTokPrioritize Product Quality Page 8Unite Your Community Around Challenges Page 9 Tap Into Organic Trends Page 10Page 11 Conclusion+TakeawaysWho needs a dermatologist?As TikTok continues to drive cultural and commercial trends,the short-form video platform has become the hub for skincare con

3、versations.Following 2020s widespread self-care movement,consumers have continued to prioritize skin health as a key component of overall wellness.Meanwhile,creators on TikTok are meeting audiences demands by offering accessible advice and product recommendations suited to their followers unique ski

4、n types,concerns,and lifestyles.Corresponding with mounting enthusiasm for both TikTok and skincare more broadly,the platforms community of skin-centric creatorsbetter known as“SkinTok”is growing rapidly.From May 2021 to April 2022,the volume of beauty posts tagged#SkinTok increased by 205%relative

5、to the previous 12 months,while the number of creators who used the hashtag surged 265%year-over-year.SkinTok is no longer a niche corner of the internet:its a staple of todays beauty media landscape.Skincare is a personal matter,so its no surprise that many SkinTok stars boast extremely loyal follo

6、wings.For influencer marketers,the depth of trust between creators and their audiences on SkinTok presents a unique opportunity:brands that forge relationships with the communitys key figures can inspire similarly devoted fanbases,resulting in impressive growth.In this guide,well cover everything br