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1、Digital GuideHow to Activate Creators for Winning Influencer Marketing CampaignsConversionsSocial Post PerformanceProduct PerformanceTranslucent Setting Powder$1.2kProfit85SalesBronzing Powder$1.2kProfit85SalesCountry PerformanceMetrics PerformanceGuide to Influencer Marketing CampaignsRecentCampaig

2、n$1.2kProfit85Sales#yourbrandyourbrandnameyourbrandnamesarahwglassesBrand AmbassadorfashionJillBrand AmbassadorPage 3 Introduction Page 4Guide to Earned Media Value(EMV)Page 5 Step 1:Set Specific,Measurable Campaign TargetsPage 7 Step 2:Activate Creators Who Reach Your Target DemographicPage 9 Step

3、3:Support Creators to Strengthen Their ImpactPage 11Key TakeawaysContentsIn todays marketing ecosystem,successful brands are those which harness the full power of the Creator Economy.The most impactful brand awareness campaigns of the last few years,particularly during the pandemic,have unlocked the

4、 remarkable potential of influencer marketing.To beat the competition,the question is no longer whether or not brands should allocate resources towards influencer marketing,but rather how to maximize the effectiveness of these resources.However,the fast-paced nature of social media,as well as the sh

5、eer amount of content produced daily,means that theres no one-size-fits-all solution,pushing brands to get creative in their approach to influencer marketing.This report outlines tips,strategies,and specific examples of how successful brands are activating creators to participate in engaging,ROI-dri

6、ving social media campaigns.Read on to learn how to set specific and measurable goals for your campaigns,how to clearly define your audience,how to activate creators who reach your target demographic,and which tools you can use to track your performance as you build a winning influencer marketing st