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1、How to innovate your physical products to succeed in the digital futureFour actions to develop capabilities for engineering and manufacturing digital products and services in Japan.Its very difficult to reach the pinnacle and stay at the top in any aspect of performance.And the pressure intensifies

2、around high performers when the rules of engagement change dramatically.Such appears to be the case for large Japanese companies.Leaders in innovation in the design and manufacture of physical products,they have struggled to innovate and succeed in the digital era.To find out why,and what these once

3、-leading organizations can do to reclaim their elite positions,Accenture Research undertook a survey of C-suite executives in 150 large Japanese companies with annual revenues exceeding$1 billion.These companies span eight industries:Automotive,Chemicals,Consumer Goods and Services,High-Tech,Industr

4、ial Equipment,Life Sciences,Medical Devices and Technologies,and Utilities.At a high level,we found that most had simply failed to invest in digital products and services.Habit-driven and guided by processes and practices that drove their success in the era of physical products,they simply didnt foc

5、us on the rising digital era.One small group,however,bucked that trend.These companies,which we call“Value realizers,”did things differently than their peers.And as a result,their performance has remained strong in the digital era.Four strategic shifts in particular set them apart.First,their CEOs d

6、ared to articulate a bold and progressive vision.Second,their boards had considerable experience and a deep interest in the power and potential of cutting-edge technologies.Third,they introduced processes and practices in service of sustained and meaningful collaboration between their engineering an