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1、BREAST CANCERUNDERSTANDING THE PATIENT JOURNEY THROUGH SOCIAL DATA Authors:Eva Aranda and Paloma Martinez Top searchesMost-discussed topicsAN OVERVIEW OF BREAST CANCER ONLINE Breast cancer is a widely discussed topic online,with search and social volumes peaking in October around global awareness da

2、ys.Most mentions are related to the pre-diagnosis phase of the patient journey,as well as treatments and patients experiences batting the disease.From January 2021 to August 2022,the topic generated 262k social mentions in Spain.Social conversationGoogle SearchesUnderstanding breast cancer:what is i

3、t and what are the symptoms?Top causes:Why does breast cancer appear,and what causes it?Detection:How to detect breast cancer and perform self-exams?Latest advances in research,new therapies and drugsSelf-examinationPatient testimonials;living with breast cancerOncological micropigmentation020000400

4、006000080000Jan-21Feb-21Mar-21Apr-21May-21Jun-21Jul-21Aug-21Sep-21Oct-21Nov-21Dec-21Jan-22Feb-22Mar-22Apr-22May-22Jun-22Jul-22Aug-220204060801001201/3/20212/3/20213/3/20214/3/20215/3/20216/3/20217/3/20218/3/20219/3/202110/3/202111/3/202112/3/20211/3/20222/3/20223/3/20224/3/20225/3/20226/3/20227/3/20

5、228/3/2022CHAPTER 1BREAST CANCER ON THE INTERNET 020406080100120Cncer de mamaCncer de pulmnCncer de prstataCncer de pncreasCncer colorrectalBREAST CANCER IS AMONG THE MOST GOOGLED TYPES OF CANCER 2022Source:Google Trends,Different types of cancer,Spain,01/01/2021 08/21/2022JFMAMJJASONDJFMAMJJA116113

6、7051015AverageOctober 2021:Breast Cancer Awareness MonthBreast cancerLung cancerProstate cancerPancreatic cancerColorectal cancerBreast cancer is one of the most-searched types of cancer on Google.Although search volumes are relatively stable over time,awareness campaigns like Breast Cancer Awarenes