Master B2B&Coveo：2025年B2B电商行业状况报告（中译版）（20页）.pdf

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1、Presented byIn partnership with2 2025 STATE OF B2B ECOMMERCE REPORTEVERY YEAR WE LOOK FORWARD TO REFLECTING ON what weve learned over the last year and what that means for the year ahead.Once again this year we were surprised(in a good way!)by the results of our executive survey and in-depth intervi

2、ews.But as we publish this report,nearly all digital discussions have taken a back seat to conversations about how compa-nies can be best equipped to handle changing tariffs.Also,AI continues to disrupt key business processes and conven-tional strategies.More tactically,execs are still trying to sol

3、ve the puzzle of how to surface the right products when visitors are looking for them.They continue to invest in PIM,search tools and person-alization to make products more findable.But at the same time,they struggle to provide a streamlined customer experience journey that comes anywhere close to w

4、hat Amazon provides.But perhaps most surprisingly,what we learned from the survey and our industry conversations,is that many B2B companies arent being held back because of technology or tools.Theyre being held back largely because they dont have senior leadership with digital experience,which trans

5、lates into them failing to gain headcount devoted to digital roles and thus keeping pace with change.B2B executives continue to spend on key people,technology,and processes.But we do see B2B companies being more expeditious in the coming months about where and how they spend their limited dollars.IN

6、TRODUCTIONAndy HoarBrian Beck3 2025 STATE OF B2B ECOMMERCE REPORT2025 STATE OF B2B ECOMMERCE REPORTPractitioners Still See Cultural Barriers Slowing(or Preventing)a Shift to a Digital Future01 DIGITAL CULTURE GAPTo Increase Digital Maturity,the Team Needs More Digital Maturity02 DIGITAL MATURITYPrac