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1、Ecommerce statistics 2026:Independent research by AlokaiWhat will drive your ecommerce sales next year?Executive summaryThis research highlights the most important factors that drive more purchases and should help you improve customer experience as a retailer:And for more details,keep reading!53%of

2、online buyers make purchases at least several times a weekMost shoppers value product quality(92%),price(86%),and a possibility of free shipping(85%)the mostWebsite performance issues are among the top friction points for customers(78%marked them as frustrating)Men overall shop more than women,but f

3、emale customers are easier to frustrate and lose foreverMost people shop on global marketplaces(87%),the second most favorite channel is direct on brand websitesFashion&apparel is the most popular category for online purchases(among nearly 59%)After Fashion,female buyers(64%)prioritize Beauty produc

4、ts,and male(53.5%)prefer ElectronicsPeople aged between 18-34 y.o.buy products online most frequentlyOutlineExecutive summaryOutlineSection I:Shopping behavior&frequency1.1 Online shopping frequency1.1 Online shopping frequency1.2 Most popular product categories with online buyers1.3 Online shopping

5、 platforms&channelsSections summary2.1 Main purchase drivers for online shoppers2.2 Main pain points for customersSections summary3.1 AI shopping assistants adoption rate3.2 How to improve customer experience3.3 Concerns around AI techSections summaryConclusionAbout AlokaiAdditional tables&figuresRe

6、search methodologyLegal disclaimerSection II:Purchase decision factors&pain pointsSection III:AI shopping assistants&personalization2345816232425273435363841444546475153Shopping behavior&frequencySection 01:01.In this chapter,we frame cadence by demographic and household makeup,and link it to prefer