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2026年春节期间居民消费行为趋于“理性”
2026年春节期间居民消费行为趋于“理性”
行业数据
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所属报告：
年轻人的春节：反向过年与里子消费-260225（18页）.pdf
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行业数据
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“十四五”期间国网总部输变电二次设备中标金
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2026-07-16
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2022-2026年爵宴618期间GMV
fCDlubTku70gfCBHTVbvvIjkuIflhYPvvIkgfAp8LS0tLS0tfC0tLS0tLS0tLS0tLXwKfCAyMDIyIHwgMTUwMCAgICAgICB8CnwgMjAyMyB8IDE1MDAgICAgICAgfAp8IDIwMjQgfCAyNTAwICAgICAgIHwKfCAyMDI1IHwgMzgwMCAgICAgICB8CnwgMjAyNiB8IDUwMDAgICAgICAgfAoK6LWE5paZ5p2l5rqQ77ya5L2p6JKC6IKh5Lu95YWs5LyX5Y+377yM55Sz5LiH5a6P5rqQ56CU56m2
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2026-07-16
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2021-2026年618期间综合电商销售额
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2026-07-16
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天猫国际618期间品牌成交Top10
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2026-07-16
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热门品类2026年618期间全网销售额及表观同比增速
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2026-07-16
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天猫国际618期间猫主粮、狗主粮排名
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2026-07-16
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图8、2021~2025年期间费用率
fCDlubTku70gfCDplIDllK7otLnnlKjnjocoJSkgfCDnrqHnkIbotLnnlKjnjocoJSkgfCDotKLliqHotLnnlKjnjocoJSkgfCDnoJTlj5HotLnnlKjnjocoJSkgfAp8LS0tLS0tfC0tLS0tLS0tLS0tLS0tfC0tLS0tLS0tLS0tLS0tfC0tLS0tLS0tLS0tLS0tfC0tLS0tLS0tLS0tLS0tfAp8IDIwMjEgfCAxICAgICAgICAgICAgfCA3ICAgICAgICAgICAgfCAwICAgICAgICAgICAgfCAxNCAgICAgICAgICAgfAp8IDIwMjIgfCAxICAgICAgICAgICAgfCA3ICAgICAgICAgICAgfCAwICAgICAgICAgICAgfCAxNSAgICAgICAgICAgfAp8IDIwMjMgfCAxICAgICAgICAgICAgfCA5ICAgICAgICAgICAgfCAtNSAgICAgICAgICAgfCAxOSAgICAgICAgICAgfAp8IDIwMjQgfCAxICAgICAgICAgICAgfCAyOCAgICAgICAgICAgfCAtMTUgICAgICAgICAgfCA0NSAgICAgICAgICAgfAp8IDIwMjUgfCAxICAgICAgICAgICAgfCA5ICAgICAgICAgICAgfCAwICAgICAgICAgICAgfCAxMSAgICAgICAgICAgfAoK6LWE5paZ5p2l5rqQ77ya6Iiq5aSp5Y2X5rmWMjAyMX4yMDI15bm05oql77yM5YW05Lia6K+B5Yi457uP5rWO5LiO6YeR6J6N
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2026-07-16
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2026-07-30
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2026-07-30
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注：T=0为 2022至 2026年的除夕日所在周，T-1表示除夕前一周，T+1表示除夕后一周，以此类推 K形消费的另外一端还体现在春节期间“划算年货”关注度的暴涨。根据 Flywheel统计，2026年春节期间有 27%的消费者关注传统年货，24%的消费者关注折扣促销商品，大包装（含家庭装）的销售环比增长 48%，“划算年货”的阅读数量同比增长 49%。消费者理性消费趋势明显。
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年轻人的春节：反向过年与里子消费-260225（18页）.pdf
2026年春节期间居民消费行为趋于“理性”
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