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领先烘焙猫粮贡献率升至57.8%，成品牌核心品类

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所属报告：

宠物食品行业系列深度之九：2026年“618”宠物行业发生哪些新变化？-260715（34页）.pdf

打包全文图表

2022年至2026年，领先品牌烘焙猫粮线上GMV从0元增长至2.0亿元，贡献率从0%提升至57.8%，成为品牌营收的核心品类。2024年烘焙猫粮GMV突破1.0亿元（贡献率47.7%），2025年进一步增至2.0亿元（贡献率56.2%），2026年前5个月贡献率达57.8%。数据来源：久谦咨询、申万宏源研究

领先烘焙猫粮线上GMV及贡献率
年份	烘焙猫粮线上GMV（亿元）	烘焙粮线上贡献率
2022年	0.00	0.0%
2023年	0.30	20.7%
2024年	1.00	47.7%
2025年	2.00	56.2%
2026年1-5月	0.90	57.8%

数据来源：久谦咨询、申万宏源研究

从领先烘焙猫粮线上GMV及贡献率的变化来看，可以提炼出三个关键判断：
烘焙猫粮贡献率持续攀升。烘焙猫粮贡献率从2022年的0%持续提升至2026年前5个月的57.8%，累计增长57.8个百分点。2023年突破20%，2024年跃升至47.7%，此后稳定在55%以上，烘焙猫粮已成为领先品牌绝对的核心品类。
GMV实现跨越式增长。烘焙猫粮GMV从2022年的近乎零增长至2025年的2.0亿元，四年间实现爆发式增长。2024年较2023年增长约233%，2025年较2024年增长100%，虽增速有所放缓但仍保持强劲增长势头。
2026年前5个月贡献率创新高。 2026年1-5月烘焙猫粮贡献率达57.8%，为观察期内最高值，较2025年全年提升1.6个百分点，显示烘焙猫粮在品牌营收中的重要性仍在持续增强。