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天猫国际618猫主粮：渴望重回榜首，皇家新晋前三

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所属报告：

宠物食品行业系列深度之九：2026年“618”宠物行业发生哪些新变化？-260715（34页）.pdf

打包全文图表

2026年天猫国际618猫主粮榜，渴望从2025年第2升至第1，天然百利从第1降至第2，皇家新上榜位居第3。狗主粮榜爱肯拿连续三年位居第1，荒野盛宴从第3升至第2，渴望从第2降至第3。数据来源：天猫国际、申万宏源研究

天猫国际618猫主粮及狗主粮Top3排名变化
猫主粮					狗主粮
排名	2024	2025	2026	26变化	排名	2024	2025	2026	26变化
1	渴望	天然百利	渴望	↑1	1	爱肯拿	爱肯拿	爱肯拿	→
2	天然百利	渴望	天然百利	↓1	2	渴望	渴望	荒野盛宴	↑1
3	爱肯拿	爱肯拿	皇家	新增	3	皇家	荒野盛宴	渴望	↓1

数据来源：天猫国际、申万宏源研究

从2024-2026年天猫国际618猫主粮及狗主粮Top3排名变化来看，可以提炼出三个关键判断：
猫主粮榜首两年易主。 2024年渴望第1，2025年天然百利升至第1，2026年渴望重回第1。渴望与天然百利在猫主粮榜首位置交替领先，竞争激烈。皇家2026年新上榜第3，反映皇家在国际进口猫主粮赛道的布局成效显现。
狗主粮爱肯拿统治力稳固。爱肯拿2024-2026年连续三年位居狗主粮第1，是狗主粮榜中唯一保持榜首不变的品牌。荒野盛宴从2025年第3升至2026年第2，渴望从第2降至第3。
猫主粮与狗主粮格局差异明显。猫主粮Top3品牌三年间经历了渴望与天然百利的榜首交替，以及皇家的新晋上榜，变化更为活跃；狗主粮Top3品牌虽有个别位次调整，但核心品牌构成保持稳定，反映出狗粮赛道进口品牌格局更为固化。