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天猫国际618品牌成交：前四名三年不变，新品牌上榜

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所属报告：

宠物食品行业系列深度之九：2026年“618”宠物行业发生哪些新变化？-260715（34页）.pdf

打包全文图表

2026年天猫国际618品牌成交榜显示，渴望、爱肯拿、天然百利、皇家连续三年稳居前四，排名未发生变化。荒野盛宴从第6升至第5（↑1），美士从第7升至第7（↑2），希尔斯和星益生趣为新上榜品牌。数据来源：天猫国际、申万宏源研究

天猫国际618品牌成交Top10排名变化
排名	2024	2025	2026	26变化
1	渴望	渴望	渴望	→
2	爱肯拿	爱肯拿	爱肯拿	→
3	天然百利	天然百利	天然百利	→
4	皇家	皇家	皇家	→
5	素力高	福摩	荒野盛宴	↑1
6	福摩	荒野盛宴	福摩	↓1
7	美士	大宠爱	美士	↑2
8	星益生趣	法米娜	希尔斯	新增
9	法米娜	美士	星益生趣	新增
10	ZIWI	ZIWI	ZIWI	→

数据来源：天猫国际、申万宏源研究

从2024-2026年天猫国际618品牌成交榜的变化来看，可以提炼出三个关键判断：
前四名格局完全固化。渴望、爱肯拿、天然百利、皇家连续三年稳居前四，排名未发生变化。这四大国际品牌在天猫国际进口宠物食品领域已形成坚实的头部壁垒。
中后段排名持续洗牌。第5-9名品牌变动频繁，素力高2024年位列第5，2025年跌出前十；希尔斯2026年新上榜位列第8，星益生趣从2024年第8跌出后在2026年重新上榜第9。中后段竞争激烈，品牌轮动明显。
ZIWI稳居第10。 ZIWI连续三年位列第10，是Top10中排名最稳定的腰部品牌，凭借高端风干粮在进口宠物食品市场保持稳定的市场地位。