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宠物食品线上GMV六年增长142%，增速逐年放缓至5%

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所属报告：

宠物食品行业系列深度之九：2026年“618”宠物行业发生哪些新变化？-260715（34页）.pdf

打包全文图表

2020年至2026年，宠物食品在天猫、京东、抖音三大平台合计GMV从127.5亿元增长至308.4亿元，六年累计增长约142%。2022年增速33%为阶段性高点，此后逐年放缓至2025年的11%，2026年上半年增速进一步降至5%。数据来源：久谦咨询、申万宏源研究

宠物食品线上GMV及增速（2020-2026H1）
年份	三平台合计GMV（亿元）	同比增速
2020	127.5	+41%
2021	157.8	+25%
2022	209.9	+33%
2023	245.1	+18%
2024	278.9	+13%
2025	308.4	+11%
2026H1	157.9	+5%

数据来源：久谦咨询、申万宏源研究

从宠物食品线上GMV及增速的变化来看，可以提炼出三个关键判断：
行业规模持续扩大，六年增长超180亿。 GMV从2020年127.5亿元增长至2025年308.4亿元，累计净增约180.9亿元，增幅约142%。2026年上半年已达157.9亿元，接近2020年全年规模，行业仍在持续扩容。
增速呈现阶梯式下行。增速从2020年的41%降至2025年的11%，年均下降约6个百分点。2022年增速33%为阶段性反弹高点，此后连续三年放缓。2026年上半年增速进一步降至5%，显示行业从高速增长逐步进入中低速增长阶段。
高基数效应下增速放缓属正常现象。尽管增速逐年回落，但GMV绝对增量依然可观：2024年较2023年增长33.8亿元，2025年较2024年增长29.5亿元，绝对增量仍维持在较高水平，宠物食品赛道并未失速。